Solutions for a better Private Rented Sector: Good Practice Workshop

This workshop helps local authorities understand the benefits of evaluating their Private Rental Sector Access Scheme or Social Lettings Agency, taking them through how to plan and carry out an evaluation and importantly, examine how the outcomes of a review can be translated into developing a brand new offer.


More-and-more local authorities are using the private rented sector to help meet the rising demand for affordable local homes. Some work with letting agents to find properties on their behalf but more-and-more are setting up ‘in-house’ schemes or full Social Lettings Agents to tackle the increasing need for housing.

However, the current housing market is making it difficult. Most local authorities are finding that rising rental prices are limiting the number of landlords choosing to work with them and many that run their own schemes cannot make them financially sustainable.

This seminar will help you assess how well you know your local housing market and the best ways to maximise the supply of good-quality accommodation. It will demonstrate ways of incentivising landlords to work with you and examine what types of the range of property management services will suit your tenants and landlords. It may even show that an newly established SLA in your area could be run at a profit.

Shelter have recently been working with authorities that have set up successful SLAs and alongside consultants that have helped social landlords re-model their private access schemes to make best use of their local market. This up-to-date knowledge and leading experience have been used when developing this seminar.


  • Defining the scope of a review
  • Evaluating your financial activity and performance based on scrutiny of existing budget models and Business Plans
  • Reviewing the operational activity and performance of your existing packages of private rented sector access schemes and property management services, which could include: - Interviews with local landlords - On-site interview with key officers - Desktop review of the relevant information and performance reports
  • Undertake up-to-date Market Assessment of your local private rented sector to make best use of the market to increase the supply of accommodation and identify the trends of housing and homelessness demand
  • Develop a costed Options Appraisal of the future direction including options for strategic acquisition and property management services
  • Consider a full Social Lettings Agency model including: - The concept and scale - The type of property management services that could be offered - A business model for the recommended social lettings agency model
  • Identify when legislation and potential risks need to be considered
  • Use examples of best practice and successfully operating SLAs
  • Undertake branding, marketing campaigns and product launching.
  • Suitable for

    Housing Operations Managers and other key personnel at local authorities who are responsible for relationships with private landlords or who are considering setting up an SLA.

    Meet the trainer

    Martin Pereira is the Housing Strategy Manager at the London Borough of Havering with over 15 years experience in all areas of private and social housing.

    Martin has operational responsibility for Havering’s Private Housing Solutions Services which includes its new Social Lettings Agency. This is one of the first services in the country that provides a single access point for anyone wanting to rent or buy a home in the private sector or provide specialist advice for homeowners. The SLA provides a range of housing solutions using accommodation from the private rented sector to help accommodate people in different types of housing need. It was built on the success of Havering’s in-house leasing scheme that Martin set up in 2008 and now also offers a range of innovative products including a competitive ‘high-street’ style property management service.

    CPD hours 0