Rankin x Shelter: Sustainable Fashion

Photograph of model crouched down in wildflower meadow wearing boho style white shirt and waistcoat. Over the top in bold white text it reads' Less CO2, More look at you'

Style doesn't have to cost the earth; be kinder to the planet by shopping preloved clothing.

Shelter has worked in collaboration with iconic photographer Rankin to launch an awareness campaign about planet-conscious fashion. 

Rankin, famous for his high fashion editorial work and intimate celebrity portraits, captured photographs of models dressed and styled in clothes sourced from Shelter charity shops to bring this campaign to life. 

Model laying down on the grass holding a pink coloured daisy type flower over one eye. A circle graphic overlays the image and contains the text 'Shop preloved, donate one loved'

Less footprint, more looking mint

Fast fashion contributes to a staggering 10% of global carbon emissions. Take your carbon footprint down a few sizes by choosing to shop preloved over brand new. 

You can take it a step further by donating your once loved favourites to give them a new home. Make more conscious fashion choices and the planet will love us for it.  

A photograph of a model in boho style brown top and beaded necklace. Bold white text reads 'Less throw away, more here to stay'
Model stands in long grass wearing a white sheer shirt under a cream waistcoat. Styled with a chunky blue flower necklace.
Share your preloved #sheltershopfind